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WhatsApp & SMS Messaging Character Limits

Characters limits which apply to standard Whatsapp & SMS message and template sending in Digital Practice

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Written by Joanna

WhatsApp

  • Template messages in Digital Practice: up to 1,000 characters

  • Free-form messages in Digital Practice: up to 1,450 characters

SMS

  • Maximum message length in Digital Practice: 400 characters

  • A single SMS segment holds up to 160 characters

  • Messages longer than 160 characters will automatically be split across multiple SMS segments — so a 400-character message may be delivered as up to 3 separate SMS parts.

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