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What is the Digital Practice Price Transparency Widget?

A CMA-compliant tool that displays your clinic's pricing clearly on your website for clients.

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Written by Joanna

Pricing Widget

As part of new CMA guidance on price transparency, we're helping clinics display their pricing clearly on their website through our new Price Transparency Widget. Our team will work with you through the full setup process, ensuring everything is configured correctly and you're happy before it goes live.


What is the Pricing Widget?

The Pricing Widget is an embeddable tool that sits directly on your clinic website, allowing clients to browse your pricing at any time. It displays in your clinic's brand colours and logo, giving it a seamless, professional look that feels part of your website.


What Will It Show?

Once live, clients visiting your website will be able to:

  • Select their pet type and see pricing relevant to them

  • Browse pricing across key categories including consultations, prescriptions, surgeries, diagnostics, and end-of-life care

  • View your preferred parasiticide products, structured in line with CMA requirements

  • View all prices in a clean, printable format — useful for in-clinic display or client handouts

Pricing is displayed per species where relevant, with duration information shown alongside costs where applicable.


How Does It Work?

  1. We set it up — our team will work with you to gather your pricing information and configure the widget on your behalf

  2. You review it — we'll share a preview for you to check everything looks correct and reflects your current pricing

  3. We provide the embed code — once you're happy, we'll send you a short piece of code to pass to your web developer or website provider to embed on your site

  4. It goes live — the widget will be visible to your clients on your website


Keeping Prices Up to Date

Whenever your pricing changes, just let us know and we'll update the widget for you.


If you have any questions or are ready to get started, please get in touch with your Digital Practice Account Manager or contact support@digitalpractice.vet

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